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9th March 2012

Aga pushes exports after sales drop

Manufacturing firm Aga Rangemasters has vowed to focus on overseas exports after reporting a 3% fall in revenues.

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The company, which makes the famous cast iron Aga cookers, saw 37% of revenues come from overseas sales last year and is hoping to push that figure up to 50% in 2012. French sales did particularly well last year, increasing hopes that the firm can excel in the export market.

Over the last 12 months, the company sold a total of 11,000 cookers, which was a fall of 6% from 2010, but the launch of an electric version in May improved its performance overall.

The latest model is controlled by a touchscreen device and takes just 22 minutes to heat up. Aga has also voiced confidence it can bring sales of its cast iron cooker back up to 19,600, which was last seen five years ago.

The company reported about 62,000 sales from the Rangemaster cooker range in 2011, below the 76,000 sold in 2007.

A spokesperson for the firm said: "We still do not expect material volumes changes in the UK, given the housing and consumer markets, which makes international sales - contributing over a quarter of Rangemaster sales volumes - so significant."

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